The communications platform
we needed for our own businesses.
HOVA starts with business SMS for Ghana, priced in cedis and paid with Mobile Money. More channels follow as each one is ready.
We’ve been on the customer side of the problem.
For years, businesses in Ghana have made do with communications tools that weren’t built for us. SMS providers that don’t accept cedis. WhatsApp setup processes designed for global enterprises with compliance teams. Voice platforms billed in dollars. Dashboards in languages and time zones that don’t match our own.
Most of these platforms work, technically. They’re also frustrating to use, expensive in real terms once you factor in FX, and missing the small things that make a tool feel local — invoices with your TIN, support that knows MTN, AirtelTigo and Telecel are three different carriers, pricing pages that don’t make you convert dollars in your head.
We’ve seen the gap, and we want to close it.
HOVA is what happens when someone who runs a Ghanaian business builds the communications tool they wished they had — and decides to share it with everyone else who’s been frustrated by the same things.
Abrefa Amoako Carl
I’m an engineer and a medical laboratory scientist. I’ve spent years working in Ghana’s health sector, where I’ve seen up close how broken our communication systems are. Lab personnel have to walk into the waiting room and call out names before patients can go in to see the doctor. Specialist clinic appointments get rescheduled without telling the patient — so they show up on the day and are told to come back another time. There’s no alert when a bill is due. The list goes on.
I also work in media — photography, videography, and graphic design. I run Unplugged Studios, a studio handling weddings, brand work, and visual production. Running an active business in Ghana means I’ve felt every gap in our communications stack — from chasing clients on WhatsApp to sending campaign updates to thousands of contacts to confirming payment with mobile money.
That mix — clinical, technical, creative, entrepreneurial — is what HOVA is built on. It’s why the platform takes pricing, compliance, healthcare workflows, and rough-and-ready Ghanaian business reality seriously, all at the same time.
SMS first. More when it’s ready.
We’re launching with the channel every phone in Ghana has. The others are being built, and each one goes on sale only when it works:
- SMSOn sale today. Delivery to MTN, Telecel and AirtelTigo through a licensed gateway.
- NextWhatsApp, voice calls, email and AI assistants. See what's next for the full list.
Underneath: APIs that are safe to retry, signed webhooks, a record of every send, and checks against artificially inflated traffic, a common SMS fraud. See what’s next.
Early. Honest. Open for early customers.
HOVA is in the launch phase. SMS is built and tested, and the first paying customers are sending with it now. If you’re a Ghanaian business that needs better customer communications and doesn’t want to wait for a global vendor to figure out our market, we’d like to talk to you.
Early customers get a direct line to the founder and a real say in what gets built next. In return, we’d love your feedback on what works and what doesn’t.
Ready to try HOVA?
Sign up, top up with mobile money, and send your first message in minutes. No long contracts, no setup fees.
HOVA is a product of HOVAFRIK Enterprise, registered in Ghana.